3MDR Media Kit [Internal]

3MDR Sponsorship Information for Presenters

This media kit gives you all the information you need if you want to talk to the 3MDR audience and align your message with ours.

About 3MDR

Since 1985, community radio 3MDR 97.1FM has been at the heart of our community. Founded by locals in response to the 1983 Ash Wednesday bushfires, 3MDR brings people together – through radio, online platforms and events – so that our community can continue to connect and thrive together.

3MDR strives to: Nurture and amplify community voices, particularly those who are underrepresented Champion local artists and creativity, with a focus on musicians and music Be part of an engaged and involved community Operate sustainably

3MDR matters because we strengthen our community from the ground up. We are passionate about supporting local people, music, arts, culture and the environment.

3MDR Listener Profile

70,000 estimated weekly listens
2,700 online listens per week
17.7 hours average per listener per week
6,500 social media followers

Why People Listen to 3MDR

Local news and information
Specialty and Australian music
Diverse and unique programming

Did you know?

65% of Australian audio listening is via live radio
Community radio outperforms Triple J as favoured radio station in Melbourne
Music is the number one passion for 1 in 3 Australians

Why align with music and radio?

Music plays a role in social, cultural, and economic benefits, job creation, identity, music tourism, and social cohesion (Music Canada CEO)
Radio was the best performer with 11% growth in agency advertising spending (SMI 2018 estimates)
Music is the future! 32% of 15-24 year olds make music and music contributes 6 billion dollars to the Australian economy annually
Radio hits a target audience easily. There may very well be more modern choices, but when it comes to a proven track record, nothing beats the radio

Community Engagement

100+ volunteers including presenters, producers, sound engineers and committee members contribute 450 volunteer hours per week
This equates to nearly one million dollars in voluntary contributions across a year

Promoting with 3MDR

Sponsorship in Community Radio refers to promoting on air via 30 second announcements made in-house and scheduled across the 3MDR program grid. Sponsors must be acknowledged clearly on all recordings and align with 3MDR’s culture and goals. 3MDR can cater a package to your budget and need – contact our Station Manager Nat Grant for more details: [email protected]

3MDR rates:

$385 per month for 2 spots per day in Drive Time
$275 per month for 2 spots per day across the rest of the day
$65 per month for 3 spots per week within a chosen program
$25 per month for 1 spot per week within a chosen program

For all packages: All announcements are 30 seconds in length Prices quoted are for one script per campaign Costs are incurred for extra production Rates include GST

Bonuses are booked after 11pm or at 3MDR’s discretion Payment plans are available Logo and link on 3mdr.com Digital add ons also available

Supporting our local community is important to us, which is why we offer several 3MDR subscriber groups discounted promotional packages.

Discounts available: 10% for all campaigns over 6 months 25% for current 3MDR Business Subscribers 50% for current 3MDR Artist, Community Group, School and Spots Club Subscribers NB: 1 discount applied per campaign

Taking out a 3MDR Sponsorship package is more than just advertising, it’s aligning your brand with 3MDR.

For more information email [email protected]