3MDR Radiothon 2024 But Wait, There’s More! Presenter Information 

KEY INFO 

• 16th September – 13th October 2024 
• Big Gig at Sooki 11th October: Tickets $10-40 available via 3mdr.com
• Exclusive Radiothon Tees & Totes available with any subscription or membership purchased 
• Check out 3MDR’s 2024 Radiothon webpages for the full list of prizes and updated information throughout Radiothon 
• Easiest way to subscribe is via 3mdr.com/subscribe
• Artwork by local graphic designer and illustrator Brett Freeman (Freo)
• Profiler TallyBoard (profilersystem.com) (this will be open next to the text line in both studios) 
• Order your tees here and your totes here

Google drive with social media images etc here

2024 SUBSCRIPTION RATES (including GST) 

$33 Youth (under 18) 

$33 Concession / Offbeat Friend / Strapped (add $11 for membership) 

$55 Standard (add $11 for membership) 

$82 Family 

$82 Community Group/School/Sports Club 

$55 Artists 

$137 Business 

$1100 Best Friend For Life 

A standard subscription ($55/year) will cost you just over $1 per week – that’s less than 1 coffee per month to support quality, independent community media!

WHAT YOU CAN DO to make this a successful radiothon: 

1. Encourage your listeners to sign up to your show! (as opposed to all of 3MDR) 
2. Share the radiothon images and 3MDR socials posts across your social media profiles, if you have them 
3. Spruik the Radiothon in the crossover between shows with the outgoing/incoming presenter 
4. Spruik every time you are on-air…sign up online @ 3mdr.com or call the studio on 9752 5678 or the office on 9752 5637 between 10am and 4pm 
5. Use the Radiothon Stings & Promos in OTS between songs – there’s heaps to choose from of varying lengths and styles – look in “spots” category 
6. You need to be appealing to the listeners regularly throughout your show 
7. Promote the Big  Gig regularly in your show too. Friday 11th October @ Sooki featuring The Coffins, Lost Canoe, The Wax Eaters, Deep Steve, Trux, Arrows of Desire, and more! Tickets available from $10 via 3mdr.com 
8. Remind your listeners that the exclusive radiothon merch is only available to add onto subscriptions purchased during radiothon 
9. Listen to other shows for ideas about how to pitch the message – check your pigeon hole and the studio white board 
10. Pop in on other shows, have guests (in person or over the phone) or organise a live act or special playlist. Promote your program across your social media platforms on the day. Contact your supporters to call during your show and let your guests and interviewees know you will ask for donations on air.
11. Have fun with Radiothon! If you’re not enjoying yourself the chances are the listener isn’t enjoying it either 
12. Regularly check the NEW online tally board, which will have new subscribers and comments listed, as they happen! 
13. Acknowledge the prizes and donors

• Remember, your listeners tune in to listen to YOU. While playing the Radiothon announcements is important, the most powerful way to encourage your listeners to donate is for you to ask them. Tell them why your show is important. Be clear that subscribing and donating to the station keeps your show on air. Thank your supporters, and acknowledge the subscriptions and donations you have received
  
• Enjoy your program, celebrate community radio, 3MDR and your show! Talk about why you volunteer your time and what 3MDR means to you.

Interesting facts to share with your listeners to help with your spruik: Did you know……? 

• Over 100 3MDR volunteers contribute approximately $1M worth of volunteer labour every year; 
• 3MDR’s volunteer presenters broadcast over 120 hours of live radio every week; 
• 1 x $55 Standard Listener Subscription will keep 3MDR on air for 2 hours, meaning you get 8,758 hours of FREE listening per year; 
• $100 will go towards ensuring we have the equipment we need to bring you LIVE local music from Forest Park Homestead to your ears; 
• $250 provides one month’s internet access so you can listen online to shows and catch up onDemand; 
• 3MDR is a multi-award winning community radio station, across our community language shows, programming & music production; 
• 3MDR’s approximate annual expenditure is $150,000 – wages, rent, utilities, licence fees, phone/internet, insurance, capital works etc; & 
• 3MDR simply can not stay on the air without the essential financial support of our listening public.
• 3MDR provides radio placements and experiences for over 50 primary, secondary & tertiary students every year; 
• Donations of $2 or more are TAX DEDUCTIBLE; 

Weekly Focus Spruik Ideas: 

Week 1 – Community Groups, Sports Clubs & Education Providers 

• Community Groups, Sports Clubs and Schools who sign up as subscribers to 3MDR ($82 per year including GST) receive a weekly shout out on a program of their choosing and a weblink to their group / school page- this is the most cost effective awareness raising activity ever!! 
• Community Groups, Sports Clubs and School Subscribers also receive a FREE two week on air announcement to promote their group or an event of their choosing 
• Community Groups, Sports Clubs and School Subscribers ALSO receive 50% off all future sponsorship campaigns on 3MDR 
• Community Groups, Sports Clubs and School Subscribers are able to send in information about their events and activities to our FREE Community Service Announcement Live Read folder. 
• Community Groups, Sports Clubs and School Subscribers can send in their events to be added to 3MDR’s events page on our website.

Contact Community Groups you know and encourage them to:

• Amplify Their Cause: Use our platform to spread your message and reach more people.
• Build Partnerships: Collaborate with us for community events and initiatives.
• Engage Volunteers: Mobilise volunteers by sharing opportunities and success stories.

Week 2 – Artists 

• By Artist we mean: Visual Artists, Musicians, Poets, Writers, Dancers, whatever your jam is!! 
• Artist subscribers to 3MDR ($55 per year including GST) receive a weekly shout on on a program of their choosing and a weblink to their artist page – this is the most cost effective audience building activity ever! 
• Artist subscribers receive a FREE two week on air announcement to promote their work, an event, launch, release, etc. 
• Artist subscribers ALSO receive 50% off all future sponsorship campaigns! 
• Exclusive artist only radiothon prizes!
• Be put forward to play at local events when 3MDR is approached to be a partner or for suggestions (this happens quite a bit) 
• Artist Subscribers can send in their events to be added to 3MDR’s events page on our website.

3MDR provides:

• Platform for Local Artists: Showcase your music and reach new audiences.
• Support Music Diversity: Help us continue to play a wide range of genres.
• Collaborative Opportunities: Join our community of artists and engage in live sessions and interviews.

Week 3 – Listeners 

• Who are our listeners we hear you ask… individuals, young people, concession card holders, families, people who are strapped for cash and our offbeat friends – pets, plants, rocks, martini glasses, anything!!! 
• All individual subscribers can upgrade to be 3MDR Members – this is for people who would like to be more involved with 3MDR and have voting rights at our AGM. 
• Benefits of subscribing to 3MDR as a listener: 

○ exclusive access to our 3MDR Live events 

○ awesome prizes on offer when you subscribe during Radiothon ○ the chance to win regular on-air prizes throughout the year 

○ full access to the 3MDR audio archives 

○ discount tickets to 3MDR events 

○ the classic 3MDR bumper sticker [your car is naked without it] ○ the soul warming fuzzy feeling you get from being part of the 3MDR community and knowing that independent broadcasting is on the air because of YOU. 

• Then there are our Best Friends For Life: 

○ This is a once in a lifetime payment! For those who are extra passionate about 3MDR & have the financial means to pay extra. Your subscription is valid for LIFE! 

General Listeners who subscribe to 3MDR will help to:

• Support Local Voices: Your contribution keeps diverse voices and local stories on the air.
• Support Local Musicians
• Train all of our wonderful volunteer broadcasters, committee members and more
• Community Connection: Stay informed and connected with local events and news.

Week 4 – Business Subscribers 

• All business subscribers to 3MDR ($137 per year including GST) receive a weekly shout out on a program of their choosing and a weblink to their business page – this is the most cost effective advertising ever! 
• All business subscribers receive 25% off any on-air sponsorship campaigns they do on 3MDR 
• Business sponsorship announcements reach out 70,000 listeners weekly, most of whom are local! 
• Subscriptions are a claimable business expense 
• Interested businesses can reach out to the office for an up to date media kit with many more exciting reasons to subscribe their business to 3MDR!
• Business Subscribers can send in their events to be added to 3MDR’s events page on our website. 

For Local Businesses:

• Promote Your Brand: Gain exposure through sponsorships and on-air mentions.
• Community Investment: Show your commitment to supporting local media.
• Networking Opportunities: Connect with other businesses and community leaders through our events.