Is it up to Community Radio to Save Australian Music?
Written by 3MDR on January 29, 2023
From Vice Australia:
“The Australian music scene is undernourished and underdeveloped.
That might seem like a big statement to make, but compared to the US and UK markets, the discovery of new music on a national scale has become increasingly difficult. You could point the fingers at any number of things: the rise of streaming; the lack of funding; the pandemic; or even Triple J, the nation’s public youth broadcaster.
Though radio has always played an important role in supporting and discovering local artists, the rise of platforms like TikTok, streaming services and an increase in community radio has meant the way young artists are supported and platformed has changed.
In mainstream channels, international acts are often referenced over local ones and while there are many reasons for this, including staying relevant to mandated audiences, it creates a disparity between international and Australian music.
But smaller platforms – like independent radio and publication– have created communities that form new ways to support artists, acting as funnels of talent to national broadcasters like Triple J.”
Read the entire article here – Written by Julie Fenwick
