Australia leads the world in digital audio listening
Written by 3MDR on November 21, 2023
The Infinite Dial study for 2023 is out and Australia leads the world in digital audio listening again.
Around 81% of the total population in Australia aged 12+ are listening to digital audio monthly, up from 78% in 2022. While over in the U.S., 75% are listening monthly, according to the most recent study from Infinite Dial Australia and Edison Research.
Digital audio listening includes AM, FM and DAB+ radio stations listened to online, as well as podcasts and music streaming services.
Australia continues to lead the world in radio listening, with over 79% of Australians age 12+, or around 17 million people, listening every week.
Digital audio listeners have shown they consume digital audio through various channels, including AM/FM/DAB+ devices, online streaming, podcasts, and smart speakers.
AND around six million Australians stream radio weekly growing from 14% in 2021 to 27% in 2023.
Rock on! #CommunityRadio